Cuil - what was all that about?

Was this a case of great marketing (or at least better than the million other Google-killers out there) let down by insufficient hardware? I mean, the name (usefully appended with 'pronounced cool', to end the inevitable confusion from having such a weird name) has been all over mainstream media. I've watched with horror as completely un-tech-savvy pundits explain to their equally uncomprehending audiences the intricacies of why Cuil's search alogrithm/mechanism/program is better than Google, before giving up on even these vague technicalities and going with the 'bigger is better' approach and shouting about how many more pages Cuil has indexed than Google.
So I gave it a try, and typed my own name into Cuil (will 'Cuiling' oneself one day be as sad an admission of terminal narcissm as 'Googling'? I confess to doing it the latter fairly regularly. Will I go blind?). First shock: the results come up in clumps across the screen instead of a nice, sensible, scrollable list. I have difficulty processing this and want to run screaming back to Google, but I persist in the interests of research.
Most of the top row results are about sports teams with players that share either my first or second name, not both. There is one result in the middle of the page referring to a man with the same name as me that works somewhere boring (he usually comes up on my Google searches too). The usual Google top-spot comes somewhere down the left hand column, and is the homepage of someone with the same name as me who hasn't yet put anything but his/her name on it. My actual target (pages containing articles I have written for various print media) is right at the bottom on the left, and requires a bit of scrolling to read fully (I will charitably blame this on my small monitor). Not impressed.
I've also heard something about their servers crashing/not handling things, and an even more intruiging report of sports queries being re-routed to their cookery server (one imagines the server holding a wooden spoon and wearing a flowered apron...) but to me, failing to award my gems of literary and journalistic genius a top (or even second-to-top-row-third from the right) spot on their strange category-based results page gives me only one possible verdict: not cool. Google will survive (for now).