Campaign For Politeness When Reclining Airplane Seats (CFPWRAP)

I fly a lot. I am not rich enough, or at least not sufficiently adept at sucking the corporate teat (expense fiddling) to fly anything other than 'Coach' class (I prefer the British name - Economy Class. Tell it like it is, guys.). I often fly long-haul, and overnight, because I'm damned if I'm going to arrive at some fun and exotic destintation and go to sleep straight away, and I'm usually quite good at sleeping on planes. Especially if some complimentary red wine and a few Advil PM are involved.
However, one thing that keeps me awake is simmering anger, when the person in front of me has abruptly reclined their seat, resulting in (at best) the top of my newspaper getting scrunched or (at worst) my red wine sliding into my lap. I find myself frozen; quite unable to actually say anything to them, but too annoyed to ignore my irritation and go to sleep. The reason I can't say anything, of course, is that I also reclined my seat without a thought for the person behind me. (Have you noticed how the seats always snap back with a jerk? It is impossible to edge them back gently and smoothly, either to decrease the changes of wine-spillage or in the hope that the passenger behind won't notice...).
The other thing, unfortunately, that keeps me awake is niggling guilt: I just reclined my seat into some poor woman's face without warning, and she may well now be shaking red wine out of her iPod and resigning herself to irritation-related insomnia.
My first attempt at lessening the latter of these two problems was to cunningly wait for the person behind me to fall asleep, on the assumption that once asleep they will neither know nor care that the space in front of their face has just decreased by a good three inches, and so I can doze in guilt-free comfort. The efficacy of this approach was soon disproved after few flights sat in front of nutcases who were either severely insomniac or actually wanted to watch all four of the in-flight movies in succession (despite one of them being 'Stardust' and another being one of the later and crapper parts of the 'Shrek' franchise).
Then the solution dawned one me: politeness. Even better, obvious and loud politeness. By turning round and sweetly asking the person behind me if they minded me reclining my seat I could free myself completely from any pesky guilt, and even acquire a vague glow of moral superiority: of course I am far too well-bred a person to callously shove a chair-back into someone's face without checking with them first. This is civlization, for God's sake! Also, if done early enough and with sufficient volume, the person in front of me would overhear and, even if not moved to follow my example and give me enough warning to hold onto my wine, would at least feel guilty as inconveniencing such a paragon of compassion as myself.
This approach was modified slightly after my initial 'Excuse me, do you mind if I put my seat back?' was once answered with an utterly unexpected 'Yes, please don't.' So now my preferred phrase is 'Excuse me, I'm just about to put my seat back, OK?' which is enough of a question to be polite, but less likely to invite an utterly unreasonable refusal. Indeed, the looks and comments of surprised gratitude that usually follow this request-cum-advisory have led me to wonder why this is not standard practise.
I have therefore decided to use my immense influence and popularity for the good of mankind, and to start CFPWRAP (look at the post title for what this stand for, I can't be bothered to write it out again). So there, it's started, pass it on.

If someone wants to start a Facebook group encouraging people to inform the passenger behind them on an airplane before they recline their seat, please let me know if you do. WE CAN CHANGE THE WORLD.

On a related note, there is a Facebook group dedicated to encouraging people to be more polite in movie theaters, but I doubt that it will generate the kind of momentum that CFPWRAP is bound to, given that a) they spelt movie wrong in the group name and b) they only have 107 members and the group I Secretly Want To Punch Slow Walking People In The Back Of The Head has nearly nine hundred thousand.